Social Media Specialist
About AOTI
Advanced Oxygen Therapy, Inc. (AOTI) is transforming the future of wound care through breakthrough technologies that improve the lives of patients with chronic non-healing and acute complex wounds.
At the heart of our mission is our patented, multimodality Topical Wound Oxygen (TWO2) therapy, the only device of its kind proven effective in both Randomized Controlled Trials (RCTs) and Real-World Evidence (RWE) studies. TWO2 has delivered exceptional clinical outcomes, including an 88% reduction in hospitalizations and a 71% reduction in amputations among patients with Diabetic Foot Ulcers (DFUs) over 12 months.
In addition to TWO2, we offer the NEXA™ NPWT System, an innovative, multi-week, multi-patient Negative Pressure Wound Therapy (NPWT) device designed to deliver the clinical benefits of traditional durable systems with the convenience and simplicity of disposable solutions. The NEXA System is portable, easy to operate, and cost-effective—making advanced wound care more accessible across diverse care settings, from hospitals to the home.
Backed by a world-class international leadership team and a robust global infrastructure, AOTI offers a unique opportunity to make a meaningful impact in healthcare.
If you're driven by purpose and want to be part of a company that’s transforming wound care, we’d love to hear from you.
Why We’re Hiring
As demand for our TWO2 therapy continues to grow, we are expanding our team to ensure we maintain the highest standards of patient care. We are looking for compassionate and motivated individuals to join us in delivering life-changing therapy to more patients across the country.
Position Summary
We are seeking a highly skilled and data-driven Social Media Specialist to lead our digital engagement strategy across key platforms. This role is essential in amplifying our brand presence, educating healthcare professionals and patients, and supporting product awareness in the advanced medical device space using social media and AI landscapes.
The ideal candidate has a strong foundation in social media marketing, preferably within healthcare, life sciences, or a marketing agency serving regulated industries. They must be fluent in content creation, analytics, and digital storytelling, with a proven ability to translate complex clinical concepts into engaging, compliant content while adapting to lessons learned to stay ahead of this fast-paced environment.
Employment Type: Full-Time (Remote)
Compensation
- Base Salary Range: $70,000 – $75,000
Benefits
In addition to competitive pay, we offer a comprehensive benefits package that includes:
- Full benefits with a company-sponsored stipend
- 401(k) with company match
- Company-paid Basic Life, AD&D, Short-Term, and Long-Term Disability Insurance
- 11 Paid Holidays + 2 Floating Holidays
- Paid Vacation and Sick Time
- Paid Volunteer Time Off to give back to your community
- Employee Referral Bonuses
Key Responsibilities
- Develop and execute platform-specific strategies for LinkedIn, Instagram, X (Twitter), Google and YouTube.
- Manage daily posting, scheduling, and community engagement.
- Stay current on platform trends and algorithm changes to optimize visibility and engagement by identifying emerging opportunities in the constantly evolving social media and AI landscapes.
- Create and curate educational, promotional, and thought leadership content tailored to healthcare audiences.
- Collaborate with internal teams and external stakeholders to produce high-quality content.
- Ensure all content aligns with brand guidelines and regulatory standards.
- Use Google Analytics, native platform insights, and social media tools (e.g., Sprout Social, Hootsuite) to monitor performance.
- Conduct A/B testing and provide data-driven recommendations to improve engagement and conversion.
- Prepare monthly reports with actionable insights for leadership and cross-functional teams.
- Adapt lessons learned from analytics, trends and reports to constantly improve social media messaging performance and maximize return on investment.
- Partner with Market Access, Medical, HR, International and Sales to align messaging and support campaigns.
- Support virtual events, webinars, and product launches through social media.
- Ensure all content complies with FDA, HIPAA, and internal regulatory guidelines.
- Maintain consistent brand voice and visual identity across platforms.
- Representing the company in a professional manner and upholding the highest standards of ethical business practices and socially responsible conduct in all interactions.
- Maintain updated knowledge of procedures, products and activities of assigned areas.
- Perform all other duties assigned.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Minimum 3+ years of experience in digital marketing, with at least 2 years focused on social media strategy and execution.
- Experience in healthcare, medical devices, life sciences, or a marketing agency serving regulated industries.
- Strong writing, editing, and storytelling skills tailored to professional and patient audiences.
- Proficiency in Google Analytics, social media management platforms, and content planning tools.
- Familiarity with regulatory requirements in healthcare marketing.
- Knowledge of computer applications (Microsoft Office Suite, Adobe, Internet applications, etc.).
- Excellent oral, written, and interpersonal communication skills.
- Strong cross-functional collaboration skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.
Physical Demands
- Occasionally required to sit, walk, bend, lift, or climb
- Use of hands, arms, and fingers for handling equipment
- Ability to lift light (under 25 lbs), moderate (25–50 lbs), and heavy (50+ lbs) weights
- Requires finger dexterity, hand coordination, and specific vision abilities
Work Environment
- Exposure to adverse conditions, mechanical parts, heights, and outdoor weather
- Possible exposure to fumes, airborne particles, and risk of electrical shock
- Use of protective clothing and equipment (e.g., gloves, covered shoes, protective eyewear) required
Equal Opportunity Employer
Advanced Oxygen Therapy, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Join Us
Join AOTI and help us grow our impact—one patient at a time!